YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands
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چکیده
منابع مشابه
Web-Content Analysis of the Major Spanish Tourist Destinations Evaluation by Russian Tourists
In the second decade of the XXI century the role of tourism destination attractiveness is becoming increasingly important for destination management. Competition in tourism market moves from ordinary service quality to provision of unforgettable emotional experience for tourists. The main purpose of the present study is to identify the perception of the tourism destinations based on the number ...
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Suggesting Tourist Destinations by means of Time-Slice Density Estimation
In recent years, a growing interest has been given to trajectory data mining applications that permit to support mobility prediction with the aim of anticipating or pre-fetching possible services. Proposed approaches typically consider only spatio-temporal information provided by collected trajectories. However, in some scenarios, such as that of tourist supporting, semantic information which e...
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The authors extend previous research on the effects of metastereotype activation on outgroup helping by examining in more detail the role of group impression management motives and by studying direct helping (i.e., helping the outgroup believed to hold a negative view of the ingroup). Data from three experiments provided full support for the communicative nature of direct outgroup helping by de...
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The authors extend previous research on the effects of metastereotype activation on outgroup helping by examining in more detail the role of group impression management motives and by studying direct helping (i.e., helping the outgroup believed to hold a negative view of the ingroup). Data from three experiments provided full support for the communicative nature of direct outgroup helping by de...
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ژورنال
عنوان ژورنال: Journal of Brand Management
سال: 2017
ISSN: 1350-231X,1479-1803
DOI: 10.1057/s41262-017-0031-y